EVENT

Launched in 2012, Street Food Cinema is more than just an outdoor movie. It’s an experience. Bringing together the best in pop culture films, gourmet street food and progressive new music, Street Food Cinema reinvents the traditional movie going experience – al fresco style. Every element is carefully curated to develop the unique atmosphere that makes audiences want to come back again and again.

In June 2020, Street Food Cinema transitioned into SFC Drive-in, which was an immediate hit. The SFC team immediately adapted all event aspects into a socially distanced format.

TIMELINE

Now, independently, each critical element – outdoor movies, food trucks, and music – dates back generations. Music. It’s been around for more than 50,000 years.

Cut to: 1872, the first mobile kitchen was literally a covered wagon that served sandwiches. By the late 1880’s, lunch wagons like The Owl became more commonplace. Not long afterwards, motion pictures were developed and quickly grew as an exciting new industry.

Cut to: 1933, the first outdoor movie, the drive-in, originated right in the middle of the Great Depression, but by 1950’s they were hugely popular.

When the first inflatable screen was invented in 1994, it enabled “pop up” movie screenings with near cinematic quality.

Round this all up to 2008, Chef Roy Choi turned food trucks on their head with the launch of Kogi in Los Angeles. This sparked the gourmet street food trend.

In 2010, recognizing the rising popularity of food trucks and their love for movies and music, event producers Heather Hope-Allison and Steve Allison partnered with a vending company to produce events with food trucks and invited local bands to perform as well. They experimented with the concept for almost two years.

Then, in 2012, they restructured, fine-tuned and threw everything they had into the first season of Street Food Cinema to produce the best outdoor movies in Los Angeles. On May 26th, Street Food Cinema opened with over 1,500 attendees at Exposition Park.

In 2014, the producers created Yuletide Cinema, an indoor holiday adaption of the Street Food Cinema format, for the historical theater environment resurging in Downtown Los Angeles.

SFC Overnight began in 2017, hosting cinephile campers at the King Gillette Ranch in Malibu for a truly memorable experience under the stars.

In 2015, Street Food Cinema became the largest curated outdoor movie series in Los Angeles with over 50 events spanning 27 weeks in 11 different locations throughout the city.

As of 2020, Street Food Cinema has grown to over 60 events in 15 locations across Los Angeles. The 9th season transitioned into SFC Drive-In.

PRODUCERS

Street Food Cinema is produced by TIL Events, a full-service event production and creative marketing company based in Los Angeles since 2001. TIL specializes in creating authentic experiences that build a community of like-minded individuals, from intimate invitation-only media events to large scale public events.  TIL principals Heather Hope-Allison and Steve Allison bring significant entertainment industry experience to every project based on their expansive careers in film and television production as well as event production and entertainment marketing.
Past and current clients include Amazon Prime Video, Sony Pictures Entertainment, Searchlight, The Walt Disney Company, Warner Bros., Focus Features, Universal Studios, Hulu, Live Nation, AEG, Hollywood Bowl, Vanity Fair, iHeart Media, Toyota, VW, Chevrolet and Southwest Airlines as well as high-profile celebrities and charities.

TECHNICAL PRODUCTION

Technical production for Street Food Cinema is led by an experienced team of professionals with over 12 years of experience in outdoor movie entertainment. We provide the best outdoor movie production with high-definition DLP projection on a 50′ screen with QSC K12 speakers and subs to create a cinema quality experience. Equipment includes Christie 15k+ lumens DLP digital projector, Barco HD 20k 3 chip projector and DCP. Drive-in sound is via FM transmitter as well as QSC K12 speakers. Our most popular screen rentals are 50 feet: dual screens.